Press Release

FOR IMMEDIATE RELEASE:

Contact:
Valerie Shortall - Vice President, International Marketing
 
Phone:
972-665-1680
 
Fax:
972-665-1235
 
Thursday, June 12, 2014
 
CINEMARK AND BBC WORLDWIDE PRESENT THE “BBC EARTH SERIES” EXCLUSIVELY IN CINEMARK THEATRES ACROSS LATIN AMERICA INCLUDING CINEMARK XD PREMIUM LARGE FORMAT AUDITORIUMS

Plano, TX (June 12, 2014) - Cinemark Holdings, Inc. (NYSE: CNK),   one of the world's largest motion picture exhibitors, announced today a partnership with BBC Worldwide, the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation, to bring natural history content to the big screen in an exclusive event for Latin America: The BBC Earth Series.

The BBC Earth Series at Cinemark will showcase 3 astonishing films in a theatrical format.  One Life, Tiny Giants and Wild Brazil (3 part series) will amaze movie-goers as they go through the journey of life, follow two miniature superheroes and explore the wilds of Brazil, all seen on the big screen including Cinemark Large Format XD screens around the region.    The series will run starting on June 19thin some countries and June 20th in others with Tiny Giants 3D, then One Life will debut on June 26th followed by two weeks of a three part series of Wild Brazil ending the week of July 10th

"Partnering with the BBC has allowed us to expand our content offerings to our Latin America customers," stated Valmir Fernandes, President Cinemark International.  "Our Cinemark XD auditoriums are the perfect home for this type of natural history product and we are very happy to be working with a company like the BBC that is dedicated to producing high quality product."

"As the 'World's Greatest Storyteller' BBC acknowledges the importance of enabling a variety of partnerships that enrich the viewing experience of our loyal fans. Our agreement with Cinemark, one of the region's largest Cinema Operators, is a natural fit to our strategy as it helps us create marquee events for some of our best known signature titles," said Fred Medina, EVP and Managing Director of BBC Worldwide Latin America/US Hispanic. "BBC Earth's One Life, Tiny Giants and Wild Brazil are some of the most impressive productions of our award winning BBC filmmakers and we are very excited to bring this amazing content to big screens across Latin America." 

 Cinemark XD is the number one private label PLF in the world.  Cinemark has constructed over 160 XD auditoriums across the US and throughout Latin America that offer a complete entertainment experience featuring large wall-to-wall and ceiling-to-floor screens, plush seating and custom digital surround sound systems with the latest in sound technology.  By the end of 2014, Cinemark will plan to open 30-40 additional XD auditoriums which will bring the total global number to approximately 200 screens.

The four week series will be shown exclusively in Cinemark theatres on Cinemark's large format XD screens and in other Cinemark auditoriums throughout Latin America in the following countries: Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, and Peru.

About One Life

 

Over five billion years, life on Earth has evolved into the incredible richness and variety we see today. One Life is a celebration of life bringing some of the most brilliant and imaginative stories from the animal kingdom to the big screen. The story takes us through the full life cycle from birth, to the birth of the next generation, but it also goes one step further revealing that, whether we have wings or flippers, two legs or eight, the triumphant story of life connects us all. Finding food, seeking shelter, survival against all odds…  finding a soul mate, raising the young; The themes of One Life are universal and will touch the hearts of audiences everywhere. Cutting edge cinematic techniques capture unprecedented, astonishingly beautiful sequences. We'll see the depth of a mother's love through the octopus that gives up her life for her babies, and as snow monkeys shun outsiders from their hot springs, we'll be reminded of the uncomfortable inequalities that exist in many societies. Parallels are sensitively drawn with the human world as the production makes clear how connected all life is on our planet. One Life is a BBC Earth production narrated by Daniel Craig.

 

About Tiny Giants 3D

 

The world beneath our feet - The captivating story of two miniature superheroes…facing the most challenging day of their lives… Tiny Giants 3D reveals the astonishing lives of tiny animals. Using the incredibly immersive power of specialist 3D cameras, audiences will be transported in a very intimate way into another world and experience the titanic battles these creatures face to survive. A chipmunk in a wild wood and a grasshopper mouse in Arizona's scorched deserts are both forced to grow up fast when they find themselves alone for the first time. Facing experienced rivals and huge predators, our chipmunk must find courage to gather enough nuts for winter. Forced out of the family home, our adolescent grasshopper mouse is then swept away in a flash flood. He needs to learn the skills to survive and lay claim to his own patch of desert as he becomes an adult. Only by using their ingenious 'superpowers' can our heroes not only stay alive but also become masters of their universe. Tiny Giants is a BBC Earth production.

 

About Wild Brazil (3 part series)

Land of fire and flood - Brazil is the wild heart of South America, home to more species than any other country on the planet. But it is also a land of extremes, where animals must learn to adapt to survive. This series follows the intimate lives of an exceptional set of animal characters as time moves from the vast floods of the wet season to the ravaging fires of the dry season. From the early days of a baby tufted capuchin, one of the cleverest monkeys in the world, to the giant river otter family forced to go head to head with the local jaguars, Wild Brazil brings some of the country's most iconic species to the screens in a fresh and exciting way, offering an intimate and unforgettable window on this exciting and vibrant country. A BBC/Discovery Channel co-production

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor, operating 486 theatres with 5,595 screens in 40 U.S. states, Brazil, Argentina and 10 other Latin American countries as of March 31, 2014. For more information go to investors.cinemark.com.

About BBC Worldwide

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). BBC Worldwide exists to support the BBC public service mission and to maximize profits on its behalf. It does this through investing in, commercializing and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also builds the reach and reputation of the BBC brand overseas and champions British creativity.